ANOURI, which means “back to the source” in Amazigh was conceived from the spark of that very first burlap jacket I made during a solo trip, transforming my vision into a brand committed to weaving the tapestry of fashion with history, innovation, and ethics. With each ANOURI piece, I express craftsmanship, passion, and an unyielding dedication to sustainability.

Inspired by the rebellious

Fashion tech innovation

The key to success in the future of fashion Many leading fashion retailers have fallen out of business due to a lack of innovation, and more will surely follow. To survive, businesses will need to focus on digital, sustainability and consumer engagement — currently the industry’s three biggest opportunities.

price policy

Popular understanding, fashion for everyone!

creative team

Mohamed youss
designer & owner
Abdellah ait elmaalem
social media manager